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让商界品牌和广播音乐融合从而产生新价值,是当下音乐电台价值传播的重要途径,而如何进行有效的价值判断并最终形成有效的价值传播,成为电台音乐节目面临的全新课题。江苏广播FM97.5傍晚18:00至19:00的《赫柏湾音乐时间》是一档融入“赫柏湾澳洲红酒”品牌的音乐广
It is an important way to spread the value of music radio station nowadays that commercial brand and radio music are merged to create new value. How to make effective value judgments and finally form effective value communication has become a brand new topic for radio music programs. Jiangsu Radio FM97.5 Evening of 18:19 to 19:00, “HeBei Bay Music Time” is a piece of music into the “HeBei Bay Australian Wine” brand of music