第一、支离破碎地理解CI策划,缺乏完整性。 CI策划战略.在欧美许多国家被理解为“企业身份”战略。即企业要靠自己的哲学思想、价值观、伦理双、企业资产形式,企业领导人格特征、独特经营项目、企业雇员层次、组织模式结构等人文价值设计形式特征来形成自己的可被人识别的“独特”地位——也即 First, understanding CI planning fragmentedly, lacking completeness. CI planning strategy. In many countries in Europe and the United States is understood as a “corporate identity” strategy. That is to say, companies must rely on their own philosophical thinking, values, ethical doubles, corporate asset forms, corporate leadership characteristics, unique business projects, corporate employee hierarchies, organizational model structures, and other humanistic value design form characteristics to form their own recognizable “ Unique "status - that is