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雀巢公司是当今世界首屈一指的食品公司,它已走过了130多年的发展道路。 雀巢公司原名叫英瑞炼乳公司,于1866年在瑞士成立。1937年改称现名。“雀巢”商标能名扬于世,拓展到今天的业务规模,归结为12个字:“多种经营,广拓市场,敢于冒险。” 雀巢公司是以经营炼乳起家的,但它很早就开展多元化经营,首先向咖啡产品开拓。1938年,它研制成速溶咖啡,从而使咖啡走向更广阔的市场。公司认定巧克力有发展潜力,便不断研制,品种多达900多种之多。以后,它连续开发奶粉、麦片、饮料、饼干等众多食品,至今,雀巢公司经
Nestlé is the world’s leading food company. It has gone through more than 130 years of development. Nestle’s original name was Ingrid’s condensed milk company, which was established in Switzerland in 1866. In 1937 changed its current name. The “Nestle” trademark can be celebrated in the world and expand into today’s business scale. It comes down to 12 characters: “Diversified business, wide market expansion, and the courage to take risks.” Nestlé started from operating condensed milk, but it started early. To diversify its operations, it first opened up to coffee products. In 1938, it was developed into instant coffee, so that coffee to a broader market. The company recognizes that chocolate has potential for development and has continuously developed it, with as many as 900 varieties. Later, it continuously developed milk powder, cereals, beverages, biscuits and many other foods. Until now, Nestlé has