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新华社社办报刊日前向社会做出公开承诺,决定从6月1日起停办形象展示专版和专栏。新华社的这一承诺,是进一步落实中央主要新闻单位自律公约,巩固“三项学习教育活动”成果,维护新华社社办报刊的品牌形象的一项具体举措。同时,《人民日报》、《光明日报》等多家报刊也做出了此项承诺。近年来,一些报刊为了经济效益,在开办形象广告专版和专栏,并且市场行情不错。各报刊根据发行量、声誉、版面次序、位置大小“明码标价”。有些报刊也相应成立了“形象广告部”或“专刊部”等部室,专门搞形象广告。
Xinhua News Agency Social Newspaper and Publications recently made a public commitment to the community, decided from June 1 to stop the image display special pages and columns. This commitment of Xinhua News Agency is a concrete measure to further implement the self-discipline convention of the major news units of the Central Government, consolidate the achievements of the “three learning and education activities” and maintain the brand image of the Xinhua News Agency’s social press. At the same time, “People’s Daily”, “Guangming Daily” and many other newspapers also made this commitment. In recent years, some newspapers and periodicals have set up special editions and columns of image ads for economic benefits and have good market conditions. According to the circulation of newspapers, reputation, layout order, the location of the size of “price tag.” Some newspapers and periodicals have also set up “image advertising department” or “special issue department” and other departments and offices, specializing in image advertising.