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@ 天下在经济全球化时代,品牌作为一项战略性资源,已上升为一个国家或区域实力的象征,众所周知,品牌是企业的核心竞争力的重要表现,也是城市经济活力的重要标志。如今,品牌已成为消费者区分产品或服务的重要标志!品牌更是产品或企业的核心价值的体现!2006年,“大鸡”烟停止生产让多少烟民心痛?时隔7年后,“大鸡”烟在11月中旬重新上市,拟定每盒15元。身价一跃翻了六倍,成为香烟中的土豪金!
In the era of economic globalization, as a strategic resource, the brand has risen to become a symbol of the strength of a country or region. As we all know, a brand is an important manifestation of an enterprise’s core competitiveness and an important symbol of the vitality of a city. Today, the brand has become an important symbol of consumers distinguish between products or services! Brand is the embodiment of the core value of the product or business! In 2006, “big chicken ” how many smokers to stop production of cigarettes heartache? After a lapse of seven years , “Big chicken” smoke in mid-November re-market, to develop 15 yuan per box. Price jumped over six times, become a cigarette in the local gold!