色彩应用是建筑外观设计中的一个重要部分,它不仅能够表达出建筑产品的传播形象和商业理念,还能够赋予建筑物更高的可识别性,使其更具文化底蕴和人性情怀。如今,建筑行业正在迅猛发展,建筑外观设计已经成为了建筑企业表现竞争力的一个重要途径,为此,本文从建筑设计色彩运用的重要性入手,分析了色彩设计的具体手法,希望能够为建筑行业的设计发展提供一些参考。 Application of color is an important part of architectural design. It can not only convey the image of communication and business ideas of building products, but also give buildings a more recognizable character and make them more cultural and human. Nowadays, the construction industry is developing rapidly. Building exterior design has become an important way for architectural enterprises to show their competitiveness. Therefore, this paper starts with the importance of the color of architectural design, analyzes the concrete methods of color design, Industry design and development to provide some reference.