体育与传媒之间存在着千丝万缕的联系。体育极大地丰富了大众传媒的内容,并为其发展注入了新的活力。体育传媒是大众传媒的一个组成部分,是人类传播体育信息的中介。从形态角度来看,体育传媒包含有体育内容与信息的报纸、杂志、广播、电视及网络等;从内容角度看,体育传媒涵盖了体育新闻、体育比赛与体育知识等。比如,电视媒体能很好地拉近体育活动与广大受众之间的距离,从而切实提升了体育运动的传播效率。体育传媒的发展现状我国体育传媒主要有电视转播、体育类报刊、体育网站等多种形式。在不断传播体育 There are countless connections between sports and the media. Sports have greatly enriched the mass media and injected new vitality into its development. Sports media is an integral part of the mass media and an intermediary for the dissemination of sports information by humans. From a morphological point of view, the sports media includes newspapers, magazines, radio, television and internet with sports content and information. From content perspective, the sports media covers sports news, sports competitions and sports knowledge. For example, the television media can effectively narrow the distance between sports activities and the general public, so as to effectively enhance the efficiency of sports communication. Sports media development status China’s sports media mainly television, sports newspapers, sports websites and other forms. In the continuous dissemination of sports