在强大的国际快递巨头纷纷入驻中国的情况下,我国快递行业在应对激烈的竞争,为自己赢得一席之地时,除了需要对业务服务能力进行提升,同时也应注重对自身品牌形象的建设。对企业来说,盈利固然重要,更重要的是树立一个良好的品牌形象,为企业长远发展打下坚实基础。 In the case of powerful international courier giants have settled in China, the courier industry in China in response to fierce competition, to win their own place, in addition to the need to improve business services capabilities, but also should focus on building their own brand image. For enterprises, profit is important, but more important is to establish a good brand image and lay a solid foundation for the long-term development of the enterprise.