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说到开发新品,抢占市场,相当长一段时间以来,我们有不少企业的经营决策者都爱说这么一句话:“开发新品,应先人涉足,越快越好。”其实不然,后发制人也胜人。例如日本摩托车有限公司,当美国摩托和德国摩托成为欧州市场上的抢手货时,他们见喜不惊,而是积极走“拿来主义”的捷径,将美国和德国在市场上最为吃香走销的几类摩托车购回家来,一台台的反复进行拆卸、检验、比较,最后集众家之长于一体,重新研制和设计了一种造型美、耗油低、噪音小、时速高、操作易的 CY-80型雅马哈。结果产品一打入欧美市场,不但迅速取代了美国摩托和德国摩托一统世界天下的局面,而且就连极爱
When it comes to developing new products and seizing the market, for quite some time now, many of our business decision-makers have loved to say this: “Developing new products, people should get involved, the sooner the better. ” Actually not, Afterwards, it is also superior to others. For example, the Japanese Motorcycle Co., Ltd., when American motorcycles and German motorcycles become popular products in the European market, they are happy to see that they are actively taking away the “impossible” shortcut that will place the United States and Germany at the top of the market. Several types of motorbikes, which are popular for sale, were bought and returned home. One station was repeatedly dismantled, inspected, and compared. Finally, all the members of the public were integrated into one, redeveloping and designing a beautiful model, low fuel consumption, and low noise. High speed, easy to operate CY-80 Yamaha. As a result, products have entered the European and American markets and quickly replaced the United States motorcycles and German motorcycles.