女性购买力正在重构商业的思维,也许某一天也会改变整个世界。“她”经济的重要性早已不言而喻,只是人们很少会想到现今生活中很多商业思维是因为女性而变的,《女人为什么购买》就是对这个问题最好的回答。本书的作者、被称为“零售业的福尔摩斯”的帕科·昂德希尔(Paco Underhill),是位 Purchasing power in women is rebuilding business thinking and may change the world someday. The importance of “her” economy has long been self-evident, but few people think that many of the business thinking in today’s life is changed by women. “Why women buy” is the best answer to this question. The author of this book, Paco Underhill, who is known as “The Holmes of the Retail Industry,” is