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互联网的不断发展使得传统的媒体行业受到了很大的打击,而大数据技术作为一种集数据系统研发、运维支撑、数据处理与分析等的一种方法如果不能够在广播电视行业充分的利用起来,广播电视也将无法在不断发展的社会中生存下去。本文将以大数据技术在广播电视转型以及升级中的应用为主,希望借此机会能够对广播电视的转型提出可行性思考。
The continuous development of the Internet has made the traditional media industry suffered a great blow, and big data technology as a set of data systems development, operation and maintenance support, data processing and analysis, etc. If a method can not be sufficient in the radio and television industry By using them, radio and television will not survive in a developing society. This article will be based on big data technology in the transformation and upgrading of radio and television applications, hoping to take this opportunity to put forward the feasibility of the transformation of radio and television thinking.