2009年电信行业的关键字是“转型”与“融合”。转型就是新形势下企业战略的转型,融合就是网络融合和业务融合,最后达到服务融合。电信行业的两个基本趋势(合并、融合)已经在中国电信行业出现。去年5月国家三部委发文,通过行业重组与合并,将原有的6家电信运营商整合为3家具有全业务经营资质的运营商,同时要求建立起既有序又充分竞争的市场环境,给用户带来实惠。今年初,国家又为3家运营商颁发了3G牌照,进一步加快了电信行业发展的步伐。从目前经营大环境看,通信移动化趋势加快,异质竞争愈加激烈,同质竞争也将会进一步激化,固网话音和宽带的竞争分流压力明显加大,固网基础业务市场日趋饱和,新业务新技术替代分流不可逆转。面对全业务经营和市场宏观环境,中国电信必须摆脱传统的思维和经营模式,充分认识经营转型和业务融合对于促进企业发展、保有基础业务存量、抢占未来竞争制高点等方面的重要作用、进一步统一思想,不断增强加快转型的紧迫感,坚定不移地推进“商务领航”、“我的e家”、“天翼”三大客户品牌的拓展和融合产品的推广,积极推动企业转型和业务融合在更大范围内、更广领域里、更高层次上取得全面进展。 The key word for telecom industry in 2009 is “transition” and “convergence”. Transformation is the transformation of enterprise strategy under the new situation. Convergence means network convergence and business convergence, and finally convergence of services. Two basic trends in the telecom industry (mergers, convergence) have emerged in the telecom industry in China. In May last year, the three national ministries and commissions issued a document and reorganized and merged the industries to consolidate the original six telecom operators into three operators with full-service qualification. At the same time, it demanded that a market environment that was both orderly and sufficiently competitive should be established, To bring benefits to users. Earlier this year, the state issued 3G licenses to three operators, further accelerating the pace of development of the telecommunications industry. From the perspective of current business environment, the trend of mobile communications has been accelerating. Heterogeneous competition has become increasingly fierce. Homogeneous competition will intensify further. Pressure on competitive voices of fixed-line voice and broadband has increased significantly. The fixed-line business market has become increasingly saturated and new New business technology alternative diversion irreversible. In the face of full business operation and market macroeconomic environment, China Telecom must get rid of the traditional thinking and business model and fully understand the important role of business transformation and business integration in promoting enterprise development, maintaining the basic business stock and seizing the commanding height of future competition and further unifying Thinking and continuously enhance the sense of urgency to speed up the transformation and unswervingly promote the expansion of the three major customer brands such as Business Leaders, My e-Home, and Tianyi, and actively promote the integration of products Business transformation and business integration have made comprehensive progress in a larger scope, in a wider area and at a higher level.