企业在日趋激烈的市场竞争中能否生存并取得发展,是企业内外多种力量综合作用的结果。现在,越来越多的企业家和企管学者将关注的目光,凝聚到以潜蕴形式存在的企业文化的创新上来,注重精心开发巧妙利用企业文化力,进一步解放和发展企业生产力,在风云变幻的市场大舞台上,演出了一幕幕威武雄壮的活剧,掀起了一股带有企业管理革命性质的现代企业文化创新热。 The ability of an enterprise to survive and develop in the increasingly fierce market competition is the result of a combination of internal and external forces. Nowadays, more and more entrepreneurs and business management scholars have focused their attention on the innovation of corporate culture that exists in the form of potentials. They have focused on meticulously developing smartly using corporate culture and further liberating and developing enterprise productivity. On the big stage of the market, a mighty and lively drama was performed, setting off a wave of modern corporate culture innovation with the nature of corporate management revolution.