论文部分内容阅读
日本有一家专门生产凉枕的公司,开张之时,尽管该产品本身的质量也可以说是尽善尽美的,可是任凭怎么宣传,凉枕总是无人问津。该公司市场经纪人通过苦思冥想,推出了“牵驴上路”的好办法。该公司雇佣一些人或者让本单位的人伪装成顾客,排队购买自己的产品,几排长长的队伍引起了众多行人的好奇。“这里卖什么?”“这里在抢购什么?”一时间门庭若市,造成一种抢购的气氛,于是引来许多“从众型”的买主。随着产品的不断销售,人们逐步认识到了这种凉
In Japan, a company specializing in the production of cooling pillows, at the time of opening, although the quality of the product itself can be said to be perfect, but despite how publicity, cool pillow is always nobody cares. The company’s market broker through good thinking, launched a “donkey donkey” a good way. The company employs some people or disguises itself as customers, lined up to buy their own products, and a few long lines of people aroused the curiosity of many pedestrians. “What are you selling here? ” “What are you buying here?” “For a long time, resulting in a buying atmosphere, then attracted many ” follower type "buyers. With the continuous sales of products, people gradually realize that this cool