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文章探讨了影视旅游的概念和特征,并通过对横店影视城与好莱坞环球影城的影视旅游发展进行比较,总结了横店影视城在影视旅游开发方面存在的问题,最后以横店影视城为典型,提出了我国影视旅游的开发策略,如提升影视旅游产品的文化内涵、增强影视旅游产品的参与性等,以期有利于我国影视旅游的长远发展,为我国经济发展创造更好的效益。
This article discusses the concept and characteristics of film and television tourism, and compares the development of film and television tourism in Hengdian Television City and Universal Studios Hollywood, sums up the existing problems in the film and television tourism development of Hengdian Television City. At last, taking Hengdian Film and Television City as a typical example, Proposed the development strategy of China’s film and television tourism, such as enhancing the cultural connotation of film and television tourism products and enhancing the participation of film and television tourism products in order to benefit the long-term development of film and television tourism in our country and create better benefits for the economic development of our country.