一些报业集团内各子报由于定位相似,容易出现同质竞争、恶性竞争局面,互相拆台,甚至诋毁,违背了报业集团成立的初衷——整合资源、做大做强。如何避免这种现象,温州日报报业集团对此做了有益尝试。温州日报报业集团组建伊始,2003年底即成立了广告发行监督协调委员会(简称监管会 Due to the similar positioning of newspapers and periodicals in some newspaper groups, the situation of homogeneous competition and vicious competition is prone to occur. The mutual dismantling of Taiwan and even the vilification of Taiwan’s newspapers are contrary to the original intention of the newspaper group establishment - to integrate resources and make them bigger and stronger. How to avoid this phenomenon, Wenzhou Daily Newspaper Group has done a useful attempt. Wenzhou Daily Newspaper Group was established at the beginning, the end of 2003 that is, the establishment of an advertising distribution oversight Coordination Committee (referred to as the Regulatory Council