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自2004年以来,红色旅游逐渐成为国内旅游市场的重磅项目,并在全国掀起革命圣地重大纪念、游览活动热潮,“红色旅游系”成为旅游市场新宠。红色旅游兼具缅怀革命先烈和观光休闲的双重体验,市场开发潜力巨大。本文以广安市红色旅游发展为例,分析区域红色旅游资源开发、红色旅游发展过程中存在的问题及不足,结合当前广安市发展红色旅游面临的历史机遇,采取政府主导、社会参与、市场运作等措施将红色旅游资源转化为经济社会健康可持续发展的重要动力源。
Since 2004, the red tourism has gradually become a heavy item in the domestic tourism market. It has also set off a grand memorial to the revolutionary holy land throughout the country and a craze for excursions. The “Red Tourism Department” has become the new favorite in the tourism market. Red Tourism both the memory of revolutionary martyrs and tourism and leisure dual experience, market development has great potential. Taking the development of red tourism in Guang’an as an example, this paper analyzes the problems and shortcomings in the development of red tourism resources in the region and the development of red tourism. In the light of the historical opportunities faced by the current development of red tourism in Guang’an, this paper adopts the government-led, social participation and market operation. Measures will be red tourism resources into an economic and social sustainable development of an important source of power.