时下,在一些报刊上经常会看到这样的`广告’：既不是介绍某件产品或商品,也不是介绍某个公司或生产商的形象,而是介绍一些党政职能部门的`政绩’.其登载的内容除了一些经验、成绩之外,有时也少不了这些部门领导人(通常是一把手或主要领导)署名的`大作’,有的还附有领导的大幅照片, Nowadays, in some newspapers and magazines, it is common to see such advertisements: introducing neither a certain product nor a commodity nor the image of a certain company or producer, but introducing some achievements of the party and government departments. In addition to some of its experiences and achievements, the published content sometimes contains the ’masterpieces’ signed by leaders of these departments (usually first-class leaders or chief leaders), large-scale photos attached to leaders,