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近年来,我国白酒行业各路诸侯争霸,竞争达到白热化程度。他们从市场大战,到广告大战,直至竞争广告标王,其中不乏昙花一见者。而具有悠久白酒生产历史的阜阳市酿酒企业走的却是利用品牌经营,运用专利制度保护技术创新之路。在全国白酒生产不断萎缩状况下,涌现出金种子、沙河王、文王贡酒、双轮等全省乃至全国著名商标及大型企业。全市每年的白酒产量都在20万吨以上,利税达6亿元以上。近年来,他们共申请实用新型、外观设计专利360多件,专利技术为他们占领市场提供了可靠保障,专利制度为他们防伪打假穿上了盔甲。
In recent years, the liquor industry in China has competed for tyrants and the competition has become intense. From market wars to ad wars, to the competition for advertising standards, there is no shortage of talents. Liyang brewing companies with a long history of white spirits are taking advantage of brand management and using the patent system to protect technological innovation. Under the continuous shrinking of national liquor production, famous brands and large enterprises such as Jinseous, Shahe Wang, Wenwang Gongjiu, and double rounds have emerged. The city’s annual output of liquor is over 200,000 tons, and profits and taxes are over 600 million yuan. In recent years, they have applied for a total of more than 360 patents for utility models and designs, and patented technology has provided them with reliable guarantees for their occupation of the market. The patent system has put on armor for their anti-counterfeiting and counterfeiting.