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近年来,中国工商银行江西赣州分行为突破经营困境,提出了“二次创业”的行动要求,确立了“双领型、三高于”的目标定位,并按照总省行“实施蓝海战略,开拓两大市场”的决策部署,不断从理念、机制、行为上引导全行大力拓展商品市场,跑马圈地,为拓展新客户和开辟储蓄存款新来源起到了突出作用。赣州地处赣江上游、江西南部,俗称赣南,现辖章贡区、南康区、瑞金市及15个县。赣州拥有丰富的人文资源和矿产资源,被誉为“江南宋城、红色故都、客家摇篮,脐橙之乡、世界钨部、稀土王国”。2012年,中国工商银
In recent years, Jiangxi Ganzhou Branch of Industrial and Commercial Bank of China, in order to break through the business predicament, put forward the operational requirement of “second pioneering” and established the target orientation of “double-collar and higher than three” “The implementation of blue ocean strategy to open up two major markets,” the decision-making deployment, and constantly from the concept, mechanism, behavior to guide the Bank to vigorously develop the commodity markets, staking their knots, to expand new customers and open up new sources of savings deposits played a prominent role. Ganzhou is located in the upper reaches of the Ganjiang River, southern Jiangxi Province, commonly known as Gannan, Zhanggong District jurisdiction now, Nankang District, Ruijin City and 15 counties. Ganzhou has rich human resources and mineral resources, known as “Jiangnan Songcheng, red capital, Hakka cradle, navel orange town, the world’s tungsten, rare earth kingdom ”. In 2012, China Industrial and Commercial Bank of China