这个节目的成功给我的体会是三点:其一,差异化定位。尽管亲子类栏目并不鲜见,比如《饭没了秀》,但定位父子的节目并不多见,这构成了《爸爸去哪儿》的产品差异化优势。韩国的国情跟国内有很大的不同。相比之下,中国家庭独生子女较多,而韩国通常是两个孩子以上,因此,相比原版,《爸爸去哪儿》更加注重的是“爸爸”和“孩子”之间的互动和交流,现场感和真实感都更强。其二,用人本营销还原人性。明星通常拥有大量的粉丝,不过在粉丝眼中,明星带给观众的,通常都是镜 The success of this program to my experience is three points: First, the difference of positioning. Although it is not uncommon to find a parent-child section, such as “The Food Has Not Been Showed,” there are very few programs targeting parents and children, which makes up the product differentiation advantage of “Where is Dad?” South Korea’s national conditions with the country is very different. In contrast, Chinese families have only one child and South Korea usually has more than two children. Therefore, compared with the original version, “where does Dad go” pay more attention to the relationship between “father” and “child” Interaction and communication, the scene and sense of reality are stronger. Second, the use of human marketing to restore humanity. Star usually has a large number of fans, but in the eyes of fans, the stars bring the audience, usually mirror