随着经济的发展,社会形态的更迭,电子传播技术手段的更新,人类进入了一个前所未有的信息社会,而数字技术的出现,则进一步推动人类买入了高度信息化社会的崭新阶段。新媒体是这个时代应运而生的产物,它的出现体现了发展的观点。新媒体作为与传统媒体完全不同的媒介,无论是对人们的日常生活还是对于传统媒体的发展都造成了巨大的影响,其兴起的意义也同样是不可估量的。 With the economic development, the change of social forms and the updating of electronic communication techniques, mankind has entered into an unprecedented information society. The advent of digital technology has further pushed mankind into a brand-new stage of highly informatized society. New media is the product of this era came into being, its emergence reflects the development point of view. As a completely different medium from traditional media, new media has had a tremendous impact both on people’s daily life and on the development of traditional media. The rise of new media is equally immeasurable.