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进入新的一年,已经上映近一个月的几部国产贺岁大片相继进入收官战,而新上映的两部进口大片《纳尼亚传奇3》和《创:战纪》又接棒不力,岁末观影高峰暂告一段落。市场震荡下行的趋势引起各方高度重视。1月中下旬,国产大片《新少林寺》和人气新片《武林外传》、《喜羊羊与灰太狼3》相继入市,承担起拯救贺岁档市场的重任。在几部国产新片的力撑下,市场曲线再度上扬,国内影院的观影人次和票房等主要数据,环比并没有出现太大的下滑,新年第一个月的整体票房依然坚守在10亿元高位。
In the new year, several domestic Lunar New Year movies that have been released for nearly a month have entered the ending war successively. The newly released two imported films, “The Legend of Narnia 3” and “Chong: War Age” Closing the end of the movie peak temporarily come to an end. The trend of market turmoil has drawn great attention from all parties. In mid-to-late January, the domestic large-scale film “New Shaolin Temple” and popular new film “Legend of Wulin” and “Pleasant Goat and Big Big Wolf 3” have entered the market one after another, undertaking the important task of saving Lunar New Year stall market. In the strength of several domestic new films, the market curve once again rose, the domestic cinema viewers and box office and other major data, the chain did not appear much decline in the first month of the new box office remains at 1 billion yuan High.