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“平衡”,英文叫Balance,指的是对立各方面基本上势均力敌。在西方记者眼里,“平衡”是“客观”的别名,因为绝对的客观并不存在,要求新闻做到绝对客观当然也是不切实际的,西方新闻界经过一段长时间的斟酌,终于采用“平衡”一词来表示客观,大意是:凡事务求正反并陈,兼顾各家。“平衡”原则的衍生,是和资本主义的商业利益相互结合的。两百多年前,美洲大陆殖民地时代的报纸,最初只是刊登一些船讯;后来报纸逐渐变成了政党的工具,出现了党同伐异、壁垒分明的现象,当时,几乎每一家报馆的言论都一面倒,不亲甲便
“Balance”, English called Balance, refers to the opposition is basically evenly matched in all aspects. In the eyes of western journalists, “balance” is an alias of “objective” because absolute objectivity does not exist and it is impractical for news to be absolutely objectified. After a long period of discretion, western media finally adopted the principle of “ Balance ”to indicate the objective, the effect is: everything to seek both positive and negative, taking into account each. The derivation of the principle of “balance” is combined with the commercial interests of capitalism. More than two hundred years ago, the newspapers of the colonial era of the American mainland were initially published only in the news of some of the shipping companies. Later newspapers gradually turned into tools for political parties. There was a clear phenomenon of similarities and sharp differences between the parties. At that time, the remarks of almost every newspaper house were one-sided , Do not kiss mee