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O2O并不是一个新概念,但是能够真正把这个方法运用到位,达成理想状态下的双核驱动力并不是一件容易的事情。在这个多元化的跨界时代,任何营销工具都不能解决所有的市场问题,即便是功能强大,有着连接世界每一个角落神奇功能的互联网也存在着天生的盲区,那就是体验与认知,而实体店的优点和劣势同样的明显,在互联网+的大环境下,如何将互联与实体紧密结合,有效驱动是众多企业在营销环节上都需要高度重视的问题,慕思寝具也是如此。
O2O is not a new concept, but it’s not easy to be able to truly put this approach in place and achieve the dual-core drivers of the ideal. In this diversified cross-border era, any marketing tool can not solve all the market problems. Even if it is powerful, there is a natural blind spot in the Internet that has the magical function of connecting every corner of the world. That is experience and cognition. The advantages and disadvantages of physical stores the same obvious, in the environment of the Internet +, how to combine the Internet and entities closely, effective driving is that many companies need to attach great importance in marketing aspects of the problem, such as bedding.