传播是组织的轴心;“组织就是传播”“传播是组织的生命线”;传播贯穿于组织的始终,组织的一切活动都需要通过传播来完成。美国学者巴纳德在其著的《组织与管理》中提出:传播是组织的轴心。中国当代权威传播学者胡河宁在《组织传播学》中提出“组织就是传播”“传播是组织的生命线”的论点。传播贯穿于组织的始终,组织的一切活动都需要通过传播来完成。因此以组织传播的角度来研究 Communication is the axis of the organization. “” Organization is communication. “” Communication is the lifeline of the organization. “Communication runs through the organization. All organization activities need to be done through communication. American scholar Barnard put forward in his book Organization and Management: Communication is the axis of the organization. Hu He-ning, a contemporary Chinese authoritative communication scholar, put forward in his book ”Organization and Communication Studies“ that ”organization is communication“ and ”communication is the lifeline of the organization." Communication runs through the organization, and all the activities of the organization need to be done through communication. Therefore, the perspective of organizational communication