日前,电影局向中国电影发行放映协会、中国电影制片人协会发出《关于进一步规范电影市场票务管理的指导意见》(征求意见稿)(以下简称《意见》)。《意见》的主要内容包括:将根据各地实际情况分别制订电影票价指导价格:3D、巨幕、VIP厅价格可适当提高,但不能超过原价的50%;禁止任何形式的搭售行为;周二半价日维持不变,鼓励各影院继续保持周一至周五上午半价的传统;会员票、团体票等优惠票价格不得低于影院挂牌价的70%——这一条引来巨大争议。 Recently, the Film Bureau issued the Guiding Opinions on Further Regulating the Ticket Management in the Film Market (Draft for Commenting Opinions) (the “Opinions”) to the China Film Distribution and Screening Association and the Chinese Film Producer Association. The main contents of the Opinion include: According to the actual situation of each region, the price of the movie fare will be set separately Guidance Price: 3D, the price of the giant screen and VIP hall may be appropriately increased but not more than 50% of the original price; tying behavior of any kind is forbidden; Tuesday The half-price day remains the same, encouraging the cinemas to continue their tradition of half-price Monday to Friday mornings; concessionary ticket prices such as membership tickets and group tickets should not be less than 70% of the cinema’s listing price - a huge controversy.