促销舞台之大,多少“英雄”竞折腰。愈来愈多的企业也由热闹悟出了门道:越想让“促销”站在台前唱好戏.幕后对消费者的分析、对产品特性的发掘、对渠道的要求、对价值的追求与解剖就越来越重要。本期专题邀请几位实战中人。对十多个形形色色的案例条分缕析。期望能对企业有所启迪。 Promotional stage of the big, how much “Hero ” competing waist. More and more enterprises are also enlightened by the doorway: the more you want to “Promote ” stand before the stage to sing a good show. Behind the analysis of consumers, product features to explore, the channel requirements, the value The pursuit and dissection is more and more important. This issue invited several real people. Analyze a dozen or so case histories. Expect to have some inspiration to the business.