彩陶是史前艺术的主要组成部分,是中华文明发展史的源头,对于传统艺术来说,它在一定的程度上奠定了艺术的基础形式。在当今全球化的背景下,西方设计理念长期主导我国图形设计方向,我国自身拥有的璀璨的民族文化语言却长期被忽略,如何体现设计中“差异性、特殊性和地域性”是设计师追求的重要目标,然而这个问题却上在彩陶纹样中可以找到合理的答案。这是因为彩陶纹样其所有的历史文化价值与艺术价值是不可忽视的,而且从现代设计来说,其所展现的艺术规律与形式也具有着审美普遍性,本身具有着形式上的美感及再创造性的价值。本文通过对原始彩陶纹样进行深层次的罗列和梳理,掌握彩陶纹样的视觉语言,通过了解李宁半坡男球鞋的设计理念、设计背景、设计过程,尝试从现代图形设计中的语言了解到彩陶纹样现有的设计内涵,这些对中国图形设计结构有着实质性价值。 Painted pottery is a major part of prehistoric art and is the source of the history of the development of Chinese civilization. To traditional art, it has, to a certain extent, laid the foundation of art. In the context of globalization, the Western design concept has long dominated the direction of graphic design in our country. The bright language of our own national culture has long been neglected. How to embody the design of “distinctive, distinctive and regional” design The pursuit of an important goal, however, this issue is on the pattern in the pottery can find a reasonable answer. This is because the colored pottery pattern all its historical and cultural value and artistic value can not be ignored, but also from the modern design, the art of its law and form also has the aesthetic universality, itself has the formal beauty and Creative value. This paper through the deep-level collection and carding of colored pottery patterns to master the visual language of colored pottery patterns. By understanding the design concept, design background and design process of Banning men’s shoes, trying to understand the pattern of pottery from the language of modern graphic design The existing design connotation, these are of substantive value to China’s graphic design structure.