广播广告：寻找和重建自己的风景线中央人民广播电台广告部赵东（一）与电视、报纸和杂志同属于四大媒介的广播，在当今日益繁荣旺盛的广告媒介市场中，其态势却不怎么令人乐观。在这场媒介之间竞相追逐广告的“黄金”分割中，广播总是稍逊一筹，似乎在作陪衬。据国家工商... Radio Advertisement: Finding and Reconstructing Your Own Landscape Zhao Dong, Chief of the Department of Advertising of the Central People ’s Broadcasting Station (Ⅰ) Broadcasting, which belongs to the four major media, together with television, newspapers and magazines, is not so influential in today’ s increasingly prosperous media market. It is optimistic. In the “golden” segment of the media that chased ads, the broadcast was always inferior and seemed to be a foil. According to the national business ...