中国广告年度峰会已落下帷幕,那么One show究竟有什么魅力?究竟给本土广告产生哪些影响?带着这些疑惑,我们采访了本届峰会的中方秘书长朱健强教授。记:请您介绍一些举办这次峰会的大体情况。朱:我们是从7月份在上海举行“克里奥”时开始与One Show方面接触的。厦门大学作为国内第一家开设广告学专业、国内广告教育水平最高的院校,在广 With the curtain of the annual China Advertising Summit coming to an end, what is the charm of the One Show? What are the implications for local advertising? With these doubts, we interviewed Professor Zhu Jianqiang, the Chinese Secretary General of the summit. Reporter: Please brief you on the general situation of the summit. Zhu: We started with One Show when we held “Creo” in Shanghai in July. Xiamen University as the first to open advertising professional, the highest level of education in domestic advertising institutions, in the wide