战略管理指的是企业在发展中,企业管理工作人员为了实现企业长期发展,在充分考虑企业的外部环境和企业内部因素的基础上,确定以及选择达到企业发展目标的战略,将企业选择的战略具体付诸于实施和对战略实施过程进行科学控制和评价的动态过程。企业发展中战略管理的成败和企业的兴衰有着紧密的关系,直接决定着企业的存亡。因此,企业必须正确的对待战略管理。 Strategic management refers to the enterprise in the development of enterprise management staff in order to achieve long-term development of enterprises, enterprises take full account of the external environment and internal factors based on the enterprise to determine and choose to achieve the goal of development strategies, the strategy of enterprise choice Specific implementation and implementation of the strategic implementation process of scientific control and evaluation of the dynamic process. The success and failure of strategic management in the development of enterprises and the rise and fall of the enterprise has a close relationship, directly determines the survival of the enterprise. Therefore, enterprises must correctly handle the strategic management.