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我国民族传统体育文化根植于中华文明之中,也是世界体育文化的一朵奇葩,但在国际上并没有取得相应的话语权。经历了北京奥运会的狂欢,在体育大国向体育强国转变的大背景下,对我国民族传统体育文化进行理性审视是十分必要的。文章从传播信息、传播媒介、传播效果等方面分析了我国民族传统体育文化对外传播中的瓶颈,并提出了相应的改进策略,以期为扩大民族传统体育文化的国际影响力提供借鉴与参考。
The traditional national sports culture of our country is rooted in the Chinese civilization and is also a wonderful flower in world sports culture. However, it has not obtained the right to speak in the world. After experiencing the revelry of the Beijing Olympic Games, it is very necessary to rationally examine the traditional national sports culture of our country against the backdrop of the transformation from a sports power to a sports power. The article analyzes the bottleneck of our national traditional sports culture from the aspects of information dissemination, media and dissemination effect, and puts forward corresponding improvement tactics in order to provide reference and reference for expanding the international influence of national traditional sports culture.