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现如今,微信朋友圈成为人们网络社交的主要场所,腾讯公司把握这一态势,成功推出朋友圈广告。微信朋友圈广告以一般朋友圈的形式推送,内容是关于产品的一些信息及理念。本文以长安福特的推广广告为主要案例,分析该广告的运用要素,以此推广到微信朋友圈广告。在分析微信朋友圈广告的现状中,对未来发展提出相应对策。
Nowadays, WeChat circle of friends has become the main place for people to socialize on the Internet. Tencent, grasping this trend, successfully launched a friend circle advertisement. WeChat circle of friends advertising in the form of a general circle of friends, the content is about the product of some of the information and ideas. In this paper, the promotion of advertising in Changan Ford as the main case, analysis of the use of advertising elements, in order to promote the WeChat friends circle ads. In the analysis of WeChat friends circle of the status quo, the future development of the corresponding countermeasures.