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中国的新贵及中产们,正以每年5000万人次的规模奔赴国外疯狂购物。他们是否走进了购物天堂?抑或是盲目地掉进了购物陷阱?外国人是怎样看中国消费大军的?海外购物究竟应该去哪里?1997年,中国政府发布了关于出境游的专门法规,之后中国出现了井喷式的出国旅游热潮。一时间,法国的香榭丽含大街、阿姆斯特丹的红灯区、泰国普吉岛的黄金海岸、拉斯维加斯的睹场,到处都是中国人的身影。然而,外国的旅游机构却惊奇地发现,中国人走出国门的第一选择并不是纵览名胜古迹,也不是
China’s upstart and middle class are now on the scale of 50 million annual rush to go shopping abroad crazy. Are they entering the shopping paradise or are they blindly falling into the shopping trap? How do foreigners look at the Chinese consumer army? Where should they go overseas? In 1997, the Chinese government issued special regulations on outbound travel, China has seen a spurt of overseas travel craze. For a time, the French Champs Elysees, the red light district of Amsterdam, Thailand’s Gold Coast in Phuket, Las Vegas, the scene is full of Chinese figure. However, foreign tourism agencies are surprised to find that the first choice of Chinese people to go abroad is not to look at historical sites, nor