在市场经济国家,任何企业发展至相当阶段后,必然或多或少被陷于“市场有限,竞争者众”的窘境。加上降低成本压力,技术进步缓慢和外销市场遥远难以掌握等等因素,阻碍企业出口进一步扩大。因此进行海外投资,跨国结盟和自创品牌等企业国际化经营战略,已 In a market economy country, after any enterprise develops to an appropriate stage, it is bound to be more or less trapped in the dilemma of “limited market and numerous competitors”. Coupled with the pressure to reduce costs, slow technological progress and the export market is far more difficult to grasp and so on, hindering the further expansion of business exports. Therefore, overseas investment, multinational alliances and self-owned brands such as international business strategy has been