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随着我国经济的飞速发展,标志不再仅仅附载在产品包装上,而是介入社会,担负起确立企业形象的使命,使标志以其特有的信息成为一种世界性的语言,文化的象征。无数成功崛起的企业,代表企业形象的标志象其产品一样让人刻骨铭心,今天世界各地重大的体育赛事几乎都是世界各大知名企业当作宣传自己的一重要场所,而我们看到的大多却是代表其企业形象的标志或以独特方式排列组合的字标(文字的象征化标志),那些特色鲜明,造型独特极富创造力的标志设计,它以极强的视觉冲击力,在瞬间即给人们头脑中建立一个清楚有力的、固定的、统一的企业形象。现代社会标志应用范围之广泛,已超出了标志概
With the rapid development of economy in our country, the logo is no longer just attached to the product packaging, but intervened in the society and assumed the mission of establishing a corporate image. The logo, with its unique information, becomes a symbol of the world language and culture. Numerous companies that have risen successfully represent the unforgettable mark of their corporate identity. Today, major sporting events around the world are almost always regarded as an important place to advertise themselves. Most of the major sports events we have seen Is a symbol of their corporate identity or unique combination of the combination of the word mark (symbol of the symbolic), those distinctive distinctive, unique and highly creative logo design, it is a very strong visual impact, that is instant To create a clear and powerful mind, a fixed, unified corporate image. The wide range of applications of modern social symbols has gone beyond the mark