时代社会发展迅猛,科技发展日新月异,互联网普及,早已处在大众传媒包围下的人们,又受到新媒体的冲击,新媒体逐渐走进人们的生活,渗透到人们思维交往方式中,称为人们新的生活方式。在这样的局面之下,如果能利用新媒体加强思想政治建设必将获得好的效果。这也是企业思想政治工作要面对的问题。 The rapid social development in the era, the rapid development of science and technology, the popularization of the Internet, people who are already surrounded by the mass media have also been impacted by the new media. The new media have gradually come into people’s lives and infiltrated into the way of people’s thinking and communication, Lifestyle. Under such a situation, if we can use new media to strengthen ideological and political construction, we will surely achieve good results. This is also the problem that enterprise ideological and political work must face.