进入新时期以来,我国的广告法制化建设取得了令人瞩目的成绩,先后制定并颁布了专门管理各类广告的《广告管理暂行条例》、《广告管理条例》、《广告管理条例施行细则》、《广告法》,国务院各行政主管部门为加强对一些重要商品或服务广告的管理,也颁发了相应的单项广告管理规章,同时在《民法通则》、《消费者权益保护法》和《反不正当竞争法》等法律、法规中还有涉及广告管理的一些条款。但是,与广告游戏规则制定的齐备形成鲜 Since entering the new era, China has made remarkable achievements in the legal construction of advertisements. It has formulated and promulgated the Provisional Regulations on Advertising Management, the Regulations on Advertising Management, the Detailed Rules for the Implementation of the Regulations on Advertising Management, , “Advertising Law” and various administrative departments under the State Council, in order to strengthen the management of advertisements on some important goods and services, also issued corresponding regulations on the management of individual advertisements. At the same time, in the “General Principles of Civil Law”, the “Law on Protection of Consumer Rights and Interests” and the “ Unfair Competition Law ”and other laws and regulations, there are some terms related to advertising management. However, the rules of the game with the advertising form is complete