消费者的文化素质、生活范围、消费习惯及消费环境等,对企业促销策略的制定有着重要影响。农村市场在一定意义上说并不具备“海阔凭鱼跃,天高任鸟飞”的条件,一个企业要想成功地挺进农村市场,应从战略的角度进行促销整合。以消费者为导向,充分利用农村市场的优势,整合有限的资源将是关键。 Consumer's cultural quality, scope of life, consumer habits and consumer environment, the promotion of corporate marketing strategy has an important influence. In a certain sense, the rural market does not have the conditions that “the sea can only fly by leaps and bounds, and make people fly without birds.” If an enterprise wants to successfully march into the rural market, it should carry out promotion and integration from a strategic point of view. Consumer-oriented, take full advantage of the advantages of rural markets, the integration of limited resources will be the key.