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微阅读是一种借短消息、网文和短文体生存的新兴的阅读方式,也为中医药文化的传播开辟了一条新的途径。文章选取天津中医药大学本科生为调查对象,通过发放调查问卷的形式,研究了在校大学生对中医药文化知识获取情况,发现了在传播过程中出现体系不健全和片面性等问题,并提出中医药文化传播与微阅读形式相结合以及完善监管制度促进中医药文化科学传播等建议,以引导大学生更好地利用微阅读吸收中医药文化知识,帮助社会相关人士更好地进行研究中医药文化传播。
Micro-reading is a new way of reading by means of short messages, internet essay and short essay. It also opens up a new way for the spread of traditional Chinese medicine. This paper selects undergraduates of Tianjin University of Traditional Chinese Medicine as the survey subjects, and through the questionnaire distribution, studies the acquisition of TCM culture knowledge by college students and finds out the problems such as unsoundness and one-sidedness in the process of communication, Medical culture and micro-reading form and improve the regulatory system to promote the dissemination of Chinese medicine culture and other recommendations to guide students to make better use of micro-reading to absorb knowledge of Chinese medicine and culture, to help people in the community to better study the dissemination of Chinese medicine culture .