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为履行入世承诺,我国政府宣布,从2006年12月11日开始全面开放成品油市场。从此,我国石油市场将逐步形成国有大型石油公司、跨国石油公司和社会经营企业共同参与竞争的格局。这意味着,中国石油成品油销售业务将被推到竞争更加激烈的市场大潮之中。成品油市场的竞争,最终体现在一座座不同品牌的加油站之间。不同品牌加油站对决的结果,决定着品牌竞争力的高低。加油站经理是加油站的灵魂,谁拥有更多执行能力强、管理水平高的加油站
To fulfill its WTO commitments, the Chinese government announced that it will fully liberalize the refined oil market from December 11, 2006. Since then, China’s oil market will gradually form a pattern in which state-owned large oil companies, multinational oil companies and social enterprises participate in the competition. This means that China’s oil product sales business will be pushed to the more intense market tide. The competition in the refined oil market is finally reflected in the gas stations of different brands. Different brand gas station showdown, determines the level of brand competitiveness. Gas station manager is the soul of the gas station, who has more executive ability, high level of gas station