谈判双方人员具备良好的礼仪是商务活动中不可缺少的素质,也是商务活动取得成功的基本保证。在商务谈判的过程中商务礼仪显得尤为重要。商务礼仪不是广告,而是从顾客情感体验上获取理解和认可,最终赢得销售。它本身没有价值,没有成本,但它可以创造你想象不到的价值、利润,使企业获得成功。因此,研究商务礼仪在市场营销中的重要性是必要环节,具有一定的借鉴意义。 The negotiation of personnel with good etiquette on both sides is an indispensable quality in business activities and a basic guarantee for the success of business activities. Business etiquette is particularly important in the business negotiation process. Business etiquette is not advertising, but from the emotional experience of customers to gain understanding and recognition, the final win sales. It has no value at all, no cost, but it can create unimaginable value, profit and make the enterprise succeed. Therefore, it is necessary to study the importance of business etiquette in marketing.