150年前,达尔文提出生物主要通过遗传、变异与自然选择等方式从低级到高级,由简单到复杂,进化论由此诞生。进化论的提出虽然针对的是自然界,但是对人类社会也有重要影响。考察媒体进化历程,似乎也遵循此法则。从3000多年媒体发展史中我们可以清楚地看出:媒体进化朝着介质(载体)形态越来越轻便化、载体承载内容越来越海量化、信息传递越来越即时化、内容展现形式越来越多样化的方向发展。在媒体从低级到高级,由简单到复 150 years ago, Darwin proposed that biology originate from evolutionism, from simple to complex, mainly from lower level to higher level through genetics, mutation and natural selection. Although the theory of evolution is aimed at nature, it has an important influence on human society. Investigate the evolution of the media seems to follow this rule. From the history of more than 3,000 years of media development, we can clearly see that the evolution of media toward the medium (carrier) has become more and more portable. The contents of carriers have become more and more massive and the information has become more and more instantaneous. The more diverse the direction of development. From low to high in the media, from simple to complex