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随着经济全球化进程的加快,文化越来越成为综合国力竞争的主要因素,文化产业已成为发展最快的朝阳产业之一。近年来,我国高度重视文化产业的发展,出台了一系列发展政策。随着黄河三角洲高效生态经济区纳入国家发展战略中来,对该区域的发展日益引起政府、学者以及企业家们的关注。利用SWOT分析方法,全面分析黄河三角洲文化产业发展的优势、劣势以及未来发展面临机遇和挑战,提出了该区域文化产业发展的战略选择。
With the acceleration of economic globalization, culture has increasingly become a major factor in the competition of comprehensive national strength. Cultural industry has become one of the fastest-growing sunrise industries. In recent years, China has attached great importance to the development of the cultural industry and has promulgated a series of development policies. With the integration of the Yellow River Delta efficient eco-economic zone into its national development strategy, the development of the region has drawn increasing attention from governments, scholars and entrepreneurs. By means of SWOT, a comprehensive analysis of the advantages and disadvantages of the development of the cultural industries in the Yellow River Delta and its future development are faced with opportunities and challenges, and the strategic choices for the development of cultural industries in the region are put forward.