最终让平台效应得以发酵的是平台的网络外部性,即当商品售出越多或预期售出越多时,商品的单位价值效用也会随之增加,网络外部性可以改变定价规则,同时也能够延伸先占优势。对于平台的含义,中外文都有不同的解释,要反映企业管理的需要,平台应该是一个多个主体单位共享的系统结构或基础设施。双边市场、多主体性是平台模式构成的要件之一。在传统垂直价值链中,卖方服务的是单一客户——买方,即所谓的单边市场。而在平台模式下,平台企业需要服务、讨好两个以上的平台使用者,正如淘宝所做的那样。在这个过 Ultimately let the platform effect is the platform of network externality, that is, when the more goods sold or expected to sell more, the unit value of the utility will increase, the network externalities can change the pricing rules, but also to Extended pre-emption. For the meaning of the platform, both Chinese and foreign languages ​​have different explanations, to reflect the needs of business management, the platform should be a system structure or infrastructure shared by multiple main units. Bilateral market, multi-subjectivity is one of the elements of platform model. In the traditional vertical value chain, the seller serves a single customer - the buyer, the so-called unilateral market. In the platform mode, platform companies need service, please two or more platform users, as Taobao did. In this past