一般来说，品牌经营，往往是把社会效益放在第一位，经济效益放在第二位，有的甚至干脆以品牌命名，搞一些公益性活动等。但无论哪一种品牌经营，其最终肯定还会取源源不断之利，是把钱放在第一位，实际上这恰恰是一个衡量品牌经营是否成熟的尺度。可以说，取长利者必有短利， In general, brand management, often put the social benefits first, economic benefits in second place, and some even simply brand name, engage in some public welfare activities. However, no matter what kind of brand management, the ultimate affirmation will continue to take a steady stream of profits, putting money first. In fact, this is precisely a measure of whether brand management is mature. It can be said that the profit-making must have short-term profits,