民族广告高等教育在新媒介新营销环境下面临着问题和发展机遇。通过推行“情景体验式”的教学模式,运用“学习创造价值”的教学理念,提升将“现实的问题”转化为“课堂教学的案例”的能力,并在教学和实践的过程中,注重职场规划,适当引入职业教育,必将对推进民族广告高等教育的理论践行与案例教学创新的进一步深化产生积极的影响。 Ethnic advertising higher education is facing problems and opportunities for development in the new media and new marketing environment. Through the implementation of the teaching paradigm of “situational experience teaching” and the teaching concept of “learning to create value”, we can enhance the ability to translate the “real problems” into “classroom teaching”, and in teaching In the process of practice, paying attention to career planning and introducing vocational education appropriately will surely exert a positive influence on the practice of promoting higher education of national advertisement and the further deepening of case teaching innovation.