1.利益循环观念 一般企业认为,企业除了为社会提供有价值的产品外,最重要的是谋取最大的利润.为此,采取多种办法,唯利是图,结果效益欠佳.而成功的企业家则提出了“利益循环”这一新的经营观念,并有效地指导经营活动.日本吉田公司创办时只有3名员工,现已发展到年销售额25亿美元,业务活动于5大洲许多国家的知名企业.该公司成功的秘诀是始终坚持“利益循环”观念.他们将所获利润分成3部分:一部分通过低廉价格销售优质产品转移到消费者身上;一部分交给销售产品的经营者和代理商;一部分用于改良工厂自身.该公司总裁吉田忠雄的信条是:只要在经营中坚持把利益给予别人,那么最终就会回归自己;若不施惠于人,自己就不会成功.这种经营观念,确实站到了战略的高度,把消费者、经销商、企业生产者联成了一个整体,建立起了相互依存与发展的动态联合体,使企业发展及利益良性循环,不仅源源不断产生效益,而且使企业利益真正持久、最大化. 1. Concept of interest cycle Generally, the enterprise believes that apart from providing valuable products for the society, the most important thing is to seek the maximum profit. For this reason, various methods are used to make profits, and the result is poor. The successful entrepreneurs A new concept of “Circulation of Interests” was proposed, and business activities were effectively guided. The Japanese company Yoshida started with only three employees and has now developed annual sales of US$2.5 billion. Its business activities are well-known in many countries on five continents. The secret of the company’s success is to always adhere to the concept of “interest recycling.” They divide their profits into three parts: one is to transfer high-quality products to consumers through low prices, and the other is to managers and agents who sell products; Part of it is used to improve the factory itself. The company’s president, Yoshida Yoshio, believes that if he insists on giving benefits to others in business, he will eventually return to himself; if he does not benefit others, he will not succeed. This business concept It really stood at the height of strategy, connecting consumers, distributors, and producers to a whole, and established a dynamic alliance of interdependence and development. , Enterprise development and the interests of a virtuous cycle, not only to produce a steady stream of benefits, but also real and lasting business interests, is maximized.