第一,先说明一下CSM组织这次研讨会的目的。央视-索福瑞媒介公司从成立以来,一直努力把大家召集在一起,通过讨论,给大家一些启示,对大家的工作有一些指导意义。电视台发达了,电视广告市场扩大了,我们才有发展,这是我们最根本的一个动机。我们过去几年一直在谈电视媒体如何发展,如何在市场经济的新形势下发展的问题。 1998年以前,我们研讨“喉舌论”的问题,谈论电视是作为政府的宣传工具为重?还是创造经济效益为重?讨论的结果,我们每个参与的人都逐渐明白,在目前的大环境下,我们必须同时并重。这一点,相信你们每个在座的人都应该有体会。 First, explain the purpose of CSM organizing this seminar. CCTV - Suofu Rui media companies since its inception, has been working hard to bring everyone together, through discussion, to give you some inspiration, we have some guidance for the work. The television station is well developed, the television advertising market has expanded, and we have developed. This is one of our most fundamental motives. In the past few years, we have been talking about how the television media has developed and how it has developed under the new situation of a market economy. Before 1998, as we discussed the issue of “mouthpiece theory” and talked about the outcome of the discussion on whether television was the promotion tool of the government or whether economic benefits were the top priority, everyone we participated in gradually came to understand that at present In a big environment, we must pay equal attention to both. At this point, I believe every one of you present here should have an experience.